▶️
YouTube engagement calculator
Compute your YouTube engagement with likes, comments, watch time and click-through rate
Interactive tool in development
Sign up to be notified when the interactive tool goes live
Benefits
Why use this tool
✓Combined likes + comments + retention score
✓CTR and watch time included
✓Benchmarks by channel size
✓Shorts or long-form computation
How to use
How to use the tool
01
Pick Short or long-form
Benchmarks differ
02
Enter views likes comments
Plus retention if available
03
Compare
To 2026 YouTube benchmarks
YouTube engagement calculator FAQ
Does watch time matter more than likes?+
Yes, the YouTube algorithm prioritizes retention and watch duration above all
What CTR is solid on YouTube?+
5 to 10% is average, above 10% is very good. An eye-catching thumbnail makes all the difference
Does the calculator work for Shorts?+
Yes, with a Shorts mode that prioritizes views and likes over retention
More tools
Also useful for your workflow
📊🎵💼📸🎯📐
Instagram engagement calculator
Compute your Instagram engagement rate from likes, comments and followers
TikTok engagement calculator
Compute your TikTok engagement rate from views, likes, comments and shares
LinkedIn engagement calculator
Compute your LinkedIn engagement rate and compare to 2026 B2B benchmarks
Instagram grid maker
Preview your Instagram grid before publishing to keep a consistent aesthetic
TikTok safe zone checker
Check that your text and key elements are inside the 2026 TikTok safe zone
Instagram safe zone checker
Check your Instagram content is readable behind the native Reels and Stories UI